SAMPLE OF B2B ADVERTISMENT

HP SERVER
Title : Embrace the Future with this Affordable & Superior Performance

Server.
Source : Business Week Indonesian Edition
No.8 / 11 – 18 April 2007 / Page 25

HP, the worldwide leader in servers, offers their new servers for your company’s Information Technology needs. These servers use the Second Generation AMD Opteron Processor for their Operation System. Also Integrated Lights Out 2 (iLO2) for console access, Administration System, troubleshooting and network access without server status problem.

The new HP servers are:
1. HP Proliant BL465c
2. HP Storage Works SB40c Storage Blade
3. HP Proliant BL685c
4. HP Proliant DL585 G2
5. HP Proliant DL385 G2
6. HP Proliant DL365
7. HP Proliant DL145 G3

Target Market

The target market of this product is the IT department of medium to large companies. The IT department is constantly on the lookout for ways to improve the overall work processes or systems in the company so as to increase overall productivity. In this highly competitive business world, it is imperative that a company maintains or even reduces its cost so as to maintain its share of the market. By automating more of its basic processes, it will reduce its reliance on expensive labour thereby also avoiding potentially costly and disruptive labour disputes.

Servers are commonly used for storage of data and software programs, as a domain controller for the company’s internet needs via local area network etc. Companies need to constantly upgrade their servers to keep up with technological advances and on average most servers need to be upgraded every 2 to 3 years.

The HP Confidence

HP, being the worldwide leader in IT industry, has a reputation of producing goods with great reliability, excellent value for money and coupled with good after sales service, it is not surprising that HP is the preferred choice of most customers.